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From NEW YORK LETTER Michael Fried
Of all the painters working today in the service - or thrall - of a popular iconography Andy Warhol is probably the most single-minded and the most spectacular. His current show at the Stable appears to have been done in a combination paint and silk-screen technique; I'm not sure about this, but it seems as if he laid down areas of bright colour first, then printed the silk-screen pattern in black over them and finally used paint again to put in details. The technical result is brilliant, and there are passages of fine, sharp painting as well, though in this latter respect Warhol is inconsistent: he can handle paint well but it is not his chief, nor perhaps even a major concern, and he is capable of showing things that are quite badly painted for the sake of the image they embody. And in fact the success of individual paintings depends only partly (though possibly more than Warhol might like) on the quality of paint-handling. Even more it has to do with the choice of subject matter, with the particular image selected for reproduction - which lays him open to the danger of an evanescence he can do nothing about. An art like Warhol's is necessarily parasitic upon the myths of its time, and indirectly therefore upon the machinery of fame and publicity that market these myths; and it is not at all unlikely that the myths that move us will be unintelligible (or at best starkly dated) to generations that follow. This is said not to denigrate Warhol's work but to characterize it and the risks it runs - and, I admit, to register an advance protest against the advent of a generation that will not be as moved by Warhol's beautiful, vulgar, heart-breaking icons of Marilyn Monroe as I am. These, I think, are the most successful pieces in the show, far more successful than, for example, the comparable heads of Troy Donahue - because the fact remains that Marilyn is one of the overriding myths of our time while Donahue is not, and there is a consequent element of subjectivity that enters into the choice of the latter and mars the effect. (Epic poets and pop artists have to work with the mythic material as it is given: their art is necessarily impersonal, and there is barely any room for personal predilection.) Warhol's large canvas of Elvis Presley heads fell somewhere between the other two.
Another painting I thought especially successful was the large match-book cover reading "Drink Coca-Cola"; though I thought the even larger canvas with rows of Coke bottles rather cluttered and fussy and without the clarity of the match-book, in which Warhol's handling of paint was its sharpest and his eye for effective design at its most telling. At his strongest - and I take this to be in the Marilyn Monroe paintings - Warhol has a painterly competence, a sure instinct for vulgarity (as in his choice of colours) and a feeling for what is truly human and pathetic in one of the exemplary myths of our time that I for one find moving-, but I am not at all sure that even the best of Warhol's work can much outlast the journalism on which it is forced to depend.