In the past, jewelers could display their products in a store window or on a shelf. Today, consumers want more than just an image of your jewelry—they want to see it up close and personal, both online and in-store. That’s why you must take the time to capture stunning images of your jewelry, so they can be shared across social media platforms and used on websites and advertisements. Here are five tips for snapping the perfect picture of your jewelry.
1. Have the Right Equipment
You don’t have to have an expensive setup to capture beautiful jewelry photos. However, having a tripod and external lighting will help you get better results. The tripod will keep your camera steady while taking shots, and the exterior lighting will help you get more even lighting on your piece. Depending on your budget and type of photography, you may want to invest in a DSLR camera with manual settings, an external flash or LED lighting setup, and a few lenses, such as macro and prime.
Additionally, a tripod is essential for steady shots and enables you to capture stunning images without blurry motion. For additional control over the light, try using colored gels on your lights or even reflectors for more dynamic effects. Finally, accessories such as diffusers can soften and spread out the morning for a more consistent look. With the right equipment, you can capture gorgeous photos of your jewelry!
2. Choose an Appropriate Background
You want the focus to be on your piece, so choose a plain background like a white or blackboard or fabric backdrop. This will help ensure that nothing distracts from your jewelry when people look at it online or in print ads. However, if you photograph jewelry with a soft, elegant look, consider using velvet or satin fabrics to give a luxurious feel. For pieces that call for something more modern and stylish, paper or canvas backdrops will help bring out the detail and character of each piece.
Glass surfaces can also add extra sparkle and shine by reflecting light onto your jewelry. If you want to add texture to your images, wood or stone textures can also provide an interesting contrast. No matter what type of background you choose, make sure it doesn’t distract from your jewelry but enhances its beauty. Different color schemes also work well with different metals, such as rose gold and silver.
3. Choose the Right Angles and Perspectives
It’s important to take photos of your jewelry from different angles so potential customers can see all sides and appreciate its features and details. Try using different perspectives — shooting from above, below, or even photographing it up close — so viewers can understand its beauty and craftsmanship. Try to experiment with different angles to get the best possible shots when taking your photos.
For example, if you’re photographing a ring, take pictures from different levels and angles — top-down and side views of both the front and back of the piece. This will help potential buyers appreciate each aspect of the jewelry while seeing its features in full detail.
Additionally, try zooming in on some aspects of the ring and making them the focus of your photos — such as any engraving or gemstones. Shooting from a distance can also give people a better idea of how the jewelry looks when worn or displayed. With the right angles and perspective, you’ll be able to capture stunning photos that will make your jewelry stand out!
4. Pay Attention to Lighting and Shadows
Lighting is critical when photographing jewelry as it helps accentuate details on pieces like stones, metals, and settings, which viewers need to see to make an informed decision about purchasing them online or in person at a store or gallery showroom.
Ensure not to over-light or under-light pieces, as this may lead to flat images that don’t show off details well enough for viewers to appreciate them properly. You also want to ensure there aren’t any harsh shadows being cast across the image, which could obscure details on pieces further away from the light source.
5. Edit With Care
Once you’ve taken all of your photos, editing them is key. Editing photos allows you to brighten images, enhance colors, sharpen details, crop out unwanted elements, and much more. However, too much editing can detract from a photo because it could look artificial compared with reality, so edit with care.
For an added level of detail and refinement, professional retouching for jewelry photographs is also a great way to ensure that your photos look their best. Professional retouching techniques allow them to adjust levels and curves, apply color corrections, and even fix flaws in the metal or stones that the naked eye may have overlooked.
With photo retouching, they can bring out each piece’s best features while displaying them in their most beautiful form possible. This process will help ensure that potential customers get an accurate representation of what they will be purchasing when they buy your jewelry!
To Wrap It Up
With these tips for capturing stunning images of your jewelry, you’ll be able to showcase all its beauty and craftsmanship in an eye-catching way. Whether you are taking photos for your website or a gallery showroom, these tips will help make sure that people get the best view of each piece.
