With today’s modern technology, it has become easy for many businesses to dismiss the value of promotional products. Some companies even see promo items as not only more expensive but also less effective compared to other marketing tools or strategies.
But the truth is businesses are at risk of losing their connection with their customers if they continue to rely solely on the digital scene. Companies such as T & D Print stress the importance of providing your customers with quality promotional products to enhance your business image and make your brand memorable. But how do you use these gifts to your advantage? Here are a few ways to help you create an effective promotional product strategy for your business.
Know your goal
Before you even begin with your promotional product campaign, you need to establish your goal first. Some marketers fail to get their target customers’ attention simply because they did not define their objectives at the start.
Are you giving away promo items as a way of saying ‘thank you’ to your loyal customers? Or, are you trying to convince more people to come to your trade show event next week? Or perhaps, you are encouraging them to try out your newest product. The nature of the products you provide will heavily depend on the business goal you have in mind.
Prioritise relevance
Do not give away promotional products just for the sake of giving away freebies. Make sure the items are relevant to your business brand. For example, if you run a coffee shop, you might want to utilise branded reusable straws instead of handing out pens. This way, you will benefit from better brand recall since your promo item matches the products and services your business offers.
Your customers should use it
Another important thing you should keep in mind is to ensure that your customers will find your promo product useful. You would not want them just to leave your item on their office desks and totally forget about it a week later, would you? So, go for something that they can incorporate in their daily life, be it at work or home. Try to avoid trendy items since people could easily lose interest on these after some time.
Personalise it
For your customers to further value your promo product, have it customised and personalised. Think about what they want and show them that you truly care. This will help you build a more long-lasting connection and relationship with both your existing customers and potential clients. Remember that this is crucial if you want to boost their loyalty to your business brand.
Knowing how to utilise promotional gifts to your advantage is a great way to build your business image and brand. It is advisable to work with a reliable printing company that can provide you with the services that you need to attract more customers. Make sure your promotional products are useful, relevant and customised to your target market’s needs so that you can be sure to set your business apart from your competition.
