Kendall Jenner’s Net Worth: A Comprehensive Guide to Her Earnings and Assets

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In recent years, young stars in Hollywood have been making headlines for achieving financial success. As financial awareness continues to evolve in the younger generation, this trend shows no signs of slowing down.

Among the most successful celebrities in this area is Kendall Jenner, who rose to fame as part of the Kardashian-Jenner family. But despite starting as a reality TV personality, Kendafll has learned to work her way up and ultimately become one of the most bankable stars in the industry. Today, she has established herself as a top model and entrepreneur at such a young age.

With more than 200 million followers on Instagram, she is one of the most influential celebrities in the world and continues to rake in millions. That’s why it’s no wonder that Kendall Jenner’s net worth has become a topic of interest for many.

So, how much is Kendall Jenner worth, and how did she get to where she is today? This article will help you understand the comprehensive details of Kendall Jenner’s net worth and explain how she has managed to become so financially successful.

Kendall Jenner’s Modeling Career

Kendall Jenner started her modeling career at 14, signing with the Wilhelmina modeling agency. Her early work included photo shoots for various brands and publications, from Forever 21 to Teen Vogue. But still, it was her appearances on the reality show “Keeping Up With The Kardashians” that gave her career a significant boost.

Major Modeling Contracts and Brand Endorsements

Over the years, Kendall has landed major modeling contracts and brand endorsements, including deals with Estée Lauder, Calvin Klein, and Adidas. In 2018, she was named the highest-paid model in the world by Forbes magazine, earning an estimated $22.5 million that year.

One of Kendall’s most high-profile campaigns was for Victoria’s Secret, where she walked in the company’s fashion show in 2015 and 2016. She has also worked with luxury fashion brands such as Chanel, Givenchy, and Versace.

Runway and Fashion Show Appearances

Kendall has become a regular fixture on the runway, having walked in numerous fashion shows for top designers. She has graced the catwalk at New York Fashion Week, Paris Fashion Week, and Milan Fashion Week, among others. Some of her most notable runway appearances include walking for Victoria’s Secret, Balmain, and Marc Jacobs.

Estimated Earnings From Her Modeling Career

Kendall’s modeling career has been a significant source of income for her, with Forbes estimating her earnings from modeling to be around $22.5 million in 2020. Her impressive net worth is a testament to her hard work and success in the industry, solidifying her status as one of the most sought-after models in the world.

Kendall Jenner’s Business Ventures

Kendall Jenner has not only made a name for herself as a model but also as a savvy entrepreneur. She has ventured into various businesses, including fashion and liquor, and has seen great success in these endeavors. These business ventures have helped to further add to Kendall’s impressive net worth.

Launch of Kendall + Kylie Clothing Line

The Kendall + Kylie clothing line was launched in 2012 and started with just a few pieces, but it has since grown into a significant fashion brand. The brand offers a wide range of clothing and accessories for women, including dresses, tops, pants, shoes, and handbags.

Kendall and Kylie have been heavily involved in the design process, creating pieces that reflect their style and the latest fashion trends. The brand has also collaborated with several retailers, including Nordstrom and Topshop, which has helped to increase its visibility and popularity.

In 2016, Kendall and Kylie launched a swimwear collection under their Kendall + Kylie brand, which included bikinis, one-piece swimsuits, and cover-ups. The line was successful and featured in various publications, including Vogue and Elle.

The Kendall + Kylie brand has also expanded into eyewear, with a range of sunglasses and eyeglasses designed by the sisters. In addition to their brand, Kendall and Kylie have also collaborated with other fashion brands, including PacSun and Steve Madden.

Partnership with Adidas

Kendall Jenner’s partnership with Adidas in 2017 marked a significant milestone in her business ventures. As a brand ambassador, Kendall has helped to promote Adidas’ products, including their signature sneakers and athletic wear, to her millions of followers on social media.

The partnership has been mutually beneficial, as Kendall’s high-profile status has helped Adidas to reach a younger, fashion-conscious audience. The brand has also benefited from Kendall’s eye for design, as she has collaborated with Adidas on various projects, including a limited edition sneaker release in 2019.

In addition to designing her own Adidas Originals collection, Kendall has also been involved in several campaigns for the brand. She has appeared in print and digital ads, as well as in videos promoting Adidas’ latest products. Her involvement has helped to solidify her reputation as a fashion icon and has cemented her status as one of the most influential celebrities in the world of fashion.

Co-ownership of the 818 Tequila Brand

In addition to her successful modeling career and fashion line, Kendall Jenner has also ventured into the world of spirits with her co-ownership of the 818 Tequila brand. The brand was founded by Kendall’s friend and entrepreneur, Shay Mitchell, and it has quickly gained a following among tequila lovers.

The 818 Tequila brand is named after the Calabasas area code where Kendall grew up, and it features a range of premium tequila products. The brand’s flagship product is an organic blanco tequila that has been praised for its smooth taste and high quality. The brand has also released other tequila products, including reposado and añejo varieties.

The brand’s success has been impressive, with reports suggesting that it sold over 15,000 bottles in its first month of sales. The brand’s unique taste and premium quality have helped it stand out in a crowded market, and Kendall’s involvement as a co-owner has added to its appeal among consumers.

Kendall has been actively involved in the promotion of the 818 Tequila brand, using her social media platforms to showcase the brand’s products and generate excitement among her followers. Her involvement has helped to solidify the brand’s reputation as a high-quality, premium tequila brand, and it is likely to continue to grow in popularity in the coming years.

Other Business Ventures and Investments

Kendall Jenner has made other business ventures and investments. One of her notable investments is in the skincare brand Moon, which was founded by her friend and fellow influencer, Shaun Neff.

Moon offers a range of innovative and cruelty-free skincare products that are designed to be affordable and accessible to everyone. The brand has gained a strong following among millennials and Gen Z consumers, who are drawn to its unique branding and natural ingredients.

Kendall’s investment in Moon is a testament to her interest in the beauty industry and her desire to support innovative startups. She has also reportedly invested in tech startups, including the mobile payment app, Tally. The app allows users to manage and pay off their credit card debts more efficiently, and it has gained a strong following among young consumers.

Kendall’s involvement in these ventures highlights her keen interest in entrepreneurship and her willingness to invest in innovative startups. Her investments in Moon and Tally, in particular, suggest that she is interested in supporting businesses that are focused on sustainability, affordability, and accessibility.

Estimated Earnings from her Business Ventures

Kendall’s business ventures have been a lucrative source of income for her, with Forbes estimating her earnings from endorsements and other business ventures to be around $6 million in 2020. With her successful modeling career and growing portfolio of business ventures, it’s clear that Kendall Jenner’s financial success is a result of her hard work and dedication to building her brand especially when you consider that she has achieved so much in such a short period.

Kendall Jenner’s Real Estate Portfolio

real estate

Kendall Jenner has made significant investments in real estate, amassing an impressive portfolio of properties. Her interest in real estate began at a young age, as she grew up in one of the most luxurious homes in the upscale Calabasas neighborhood of Los Angeles.

Over the years, Kendall has invested in several high-end properties in the Los Angeles area, including a $6.5 million mansion in the Hollywood Hills and an $8.5 million Beverly Hills home previously owned by Charlie Sheen. She has also owned a condo in the prestigious Wilshire Corridor area of Los Angeles.

Kendall’s real estate holdings include a stunning mid-century modern home in the Mulholland Estates neighborhood of Beverly Hills. The property, which she purchased for $8.55 million in 2017, boasts six bedrooms, eight bathrooms, a swimming pool, and a home theater.

In addition to her impressive real estate holdings, Kendall has given fans a glimpse into her luxurious lifestyle through home tours on social media. She has shared glimpses of her homes and properties, showcasing their stunning design and breathtaking views.

According to reports, Kendall’s real estate portfolio is worth an estimated $40 million, making her one of the wealthiest young celebrities in Hollywood. Her investments in high-end properties showcase her taste for luxury and highlight her keen eye for profitable real estate opportunities.

Overall, Kendall’s real estate investments have proven to be a smart financial move, showcasing her savvy business sense and investment acumen. As she continues to grow her wealth and expand her portfolio, it will be exciting to see what other high-end properties she adds to her collection.

Kendall Jenner’s Brand Endorsements and Sponsorships

Kendall Jenner has also made a name for herself in the world of brand endorsements and sponsorships. Her substantial following on social media platforms, like Instagram, has made her a highly marketable influencer. She has worked with a number of major brands, often bringing her unique sense of style and youthful energy to their campaigns.

Major Brands that she has Partnered with


Some of the significant brands that Kendall has partnered with include Calvin Klein, Pepsi, Estée Lauder, Fendi, Stuart Weitzman, and Longchamp, among others. She has also worked with luxury fashion brands like Chanel and Givenchy and sports brands like Adidas.

For instance, Kendall’s partnership with Calvin Klein began in 2015 when she was featured in the brand’s “Original Sexy” campaign. She has since appeared in several other campaigns for the brand, including a collaboration with her sisters for the Calvin Klein Underwear line.

Her partnership with Pepsi, on the other hand, saw her appear in the brand’s controversial “Live for Now” commercial in 2017. However, the commercial was met with intense criticism and sparked a major backlash, leading to Pepsi discontinuing the campaign.

Kendall’s involvement in brand campaigns often extends beyond just appearing in advertisements or commercials. She has also worked with brands on various projects, such as designing her own limited edition Adidas Originals collection. She has also collaborated with luxury brands like Chanel and Givenchy for special collections.

Estimated Earnings from her Brand Endorsements and Sponsorships


Kendall Jenner’s brand endorsements and sponsorships have significantly contributed to her impressive net worth. She has worked with major brands like Calvin Klein, Pepsi, and Estée Lauder, among others, and has appeared in numerous ad campaigns, events, and collaborations. Her massive social media following, which includes over 180 million Instagram followers, has made her a highly sought-after influencer in the fashion and beauty industry.

According to Forbes, Kendall earned an estimated $22 million in 2017, making her the highest-paid model in the world that year. While her earnings have fluctuated over the years, her brand partnerships and endorsements remain a significant source of income for her. It is estimated that she can earn anywhere from $200,000 to $500,000 for a single sponsored post on Instagram, which is a testament to her influence and reach.

Overall, Kendall Jenner’s brand endorsements and sponsorships have been a major contributor to her impressive net worth. With her massive social media following and influence in the fashion world, she has been able to secure lucrative deals with some of the biggest brands in the industry.

Kendall Jenner’s Philanthropic Activities

Kendall Jenner has also been involved in various philanthropic activities, supporting a number of charitable causes and organizations. She has used her platform to raise awareness for important issues and has also made significant contributions to various causes.

Charities and Organizations that she Supports

Kendall Jenner supports a number of charities and organizations that work towards causes like cancer research, education, and the arts. She has been actively involved with the Children’s Hospital Los Angeles, supporting their “Make March Matter” campaign to raise funds for the hospital. She has also been involved with the American Foundation for AIDS Research and has donated to the organization.

In addition, Kendall has supported the Black Lives Matter movement, using her social media platform to spread awareness and show solidarity with the cause. She has also been involved with the Women’s March, speaking at events and lending her voice to the cause.

Controversies and Legal Issues

Kendall Jenner’s career has not been without controversies and legal issues. But she has been able to weather these storms and come out the other side unscathed. Below are some of the major controversies that Kendall has been involved in.

Controversy Over the Pepsi Commercial

Kendall was at the center of a controversy over her involvement in a Pepsi commercial that was released in 2017. The commercial, which showed Kendall handing out cans of Pepsi to protesters, was criticized for trivializing the Black Lives Matter movement and failing to address the issue of police brutality.

The backlash against the ad was swift and intense, with many condemning it as tone-deaf and insensitive. In response to the criticism, Pepsi pulled the ad and released a statement apologizing for any offense caused. Jenner also apologized and expressed regret for her involvement in the ad. She has since avoided similar controversies and distanced herself from problematic brand partnerships.

Controversy Over Her Clothing Line with Sister Kylie

In 2018, Kendall and her sister, Kylie Jenner, faced backlash for releasing a line of vintage t-shirts that featured their faces superimposed over images of iconic musicians, including Notorious B.I.G. and Tupac Shakur.

The sisters were accused of appropriating the images without permission or compensation to the artists’ estates. The t-shirts were quickly pulled, and the sisters apologized. They also promised to make a donation to charity in lieu of payment for the use of the images.

Controversy Over Fyre Festival

In 2017, Kendall was involved in a controversy over her involvement with the failed Fyre Festival. She had promoted the festival on social media and reportedly accepted $250,000 for her involvement.

After the event was canceled and attendees were left stranded with no food or shelter, Kendall faced tremendous backlash. She eventually released a statement apologizing for promoting the festival and promising to donate all proceeds from the promotion to charity.

She also agreed to pay a $90,000 settlement to the Federal Trade Commission for her involvement in the failed festival.

Despite these controversies, Kendall’s earnings and reputation have remained relatively unscathed. She has continued to secure lucrative modeling contracts and brand endorsements, and her net worth has only grown.

However, it is worth noting that controversies and legal issues can have a long-term impact on a celebrity’s public image and career prospects. For instance, Kendall has been more selective in choosing her sponsorships and brand partnerships since the Pepsi ad controversy. She has also been more vocal in supporting causes and organizations that she is passionate about.

Kendall Jenner’s Net Worth

As of 2023, the estimated net worth of Kendall Jenner is $60 million. Kendall Jenner’s net worth is calculated by considering her earnings from various sources, such as her modeling career, business ventures, brand endorsements, and real estate investments. She has modeled for various high-end fashion brands and has been involved in several business ventures, which have helped her accumulate a considerable amount of wealth.

According to reports, Kendall Jenner’s modeling career has contributed significantly to her net worth. She has walked the runway for top fashion houses such as Chanel, Balmain, and Versace. Her modeling contracts with these brands are said to be worth millions of dollars.

In addition to her modeling career, Kendall has several business ventures. She co-owns the 818 Tequila brand, which is reportedly worth over $100 million. She also has her own clothing line, Kendall + Kylie, which has collaborated with various retailers such as Nordstrom and Topshop. Furthermore, she has invested in various startups and companies, including tech startups like Tally and skincare brand Moon.

Kendall Jenner’s brand endorsements and sponsorships have also added significantly to her net worth. She has partnered with major brands such as Calvin Klein, Pepsi, Estée Lauder, Fendi, and Adidas, among others. These deals are said to be worth millions of dollars.

When compared to other models and celebrities, Kendall Jenner’s net worth is impressive. According to Forbes, she was the world’s highest-paid model in 2018, 2019, and 2020, earning $22.5 million, $15.9 million, and $27 million, respectively. Her net worth is higher than other models such as Gigi Hadid, Bella Hadid, and Karlie Kloss.

However, Kendall’s net worth is lower than that of her sisters Kim Kardashian and Kylie Jenner, who are both billionaires. Kylie’s cosmetics brand alone is reportedly worth over $900 million. Nevertheless, Kendall is still one of the most successful and highest-earning models in the world.

In conclusion, Kendall Jenner’s career trajectory provides valuable lessons for fans and aspiring models. Her success has been driven by a combination of hard work, dedication, and strategic investments in various industries. From her modeling career to her business ventures and philanthropic activities, Kendall has shown that it’s possible to excel in multiple fields with the right mindset and approach.

Her journey also highlights the importance of staying grounded and focused, despite the immense fame and wealth that comes with success. While Kendall has faced her fair share of controversies and legal issues, she has always managed to bounce back and continue to grow her brand.

For fans and aspiring models, Kendall’s story serves as a source of inspiration and motivation. Her success is a testament to the fact that with persistence, passion, and the right opportunities, it’s possible to achieve your goals and become a role model in your own right.

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